The shopping networks offer a huge assortment of sweet souvenirs on the New Year eve. The domestic brands are widely represented in the variety of confectionery products. The products of HASAR, the holder of international certificates of quality and safety - SGS - ISO 9001 and ISO 22000 is the greatest demand among the Turkmen people.
Metropolitan "sweet factory" works twenty four hours regime. In its ultra-modern workshops more than five hundred masters work on the production of more than 60 products. In the range is a rich selection of cookies, wafers, sweets, tile chocolate, gift sets.
The deputy head of the production department Sohbet Muhammedov is the owner of a special certificate, received on the basis of professional training in the German school of confectionery, acquaints me with the production.
Together with Sohbet we go to spacious workshops.Here, in large containers is kneaded the dough for different varieties of cookies and wafers and is formed a filling for future sweets.
The favorite sweets are created for children and adults from the conveyor to the conveyor, from various ingredients according to the original recipe of the technologist’s team.Then follows the process of packaging for sending to the trading network.
Bars with waffle crumbs in chocolate glaze "altyn ay", sweets "nowruz" (milk jelly in chocolate glaze), "gawun kaky" (dried melon in chocolate), are in high demand not only among domestic buyers, but also on export markets.
The history of chocolate is more than three millennia.Initially, it was used only as an invigorating drink.In ready-made form, based on the fruits of cocoa, it was quite viscous and bitter.
Spices and fragrant herbs were added to it.Soon chocolate gained fame "food of the gods" and began to spread actively around the world.It has been learned to extract an oil from beans with the invention of a special hydraulic press.
Later was invented the original device for the production of chocolate bars.
Over time pastry cooks learned to add to chocolate a variety of fillings. Turkmen pastrymans combined two exquisite flavors - melons and chocolate, having received a bright and distinctive piece of confectionery art - "gawun kaky", which became the visiting card of BA "HASAR".
In the market conditions, a well-built marketing strategy of the enterprise and a creative approach to the recipe and decoration of products contribute to the high product rating.
The design of labels is developed in an electronic format in BA "HASAR" by artist-designer Anna Yazymova, who studied 3D animation in London.After approval, the samples are sent to a special factory of Turkish partners for the packaging materials production.
A wide assortment of delicious products in festive packing from BA "HASAR" is in demand today especially. The "HASAR" product leads in the list of pre-New Year sales of confectionery making up a worthy competition to foreign analogues.