In connection with growing interest to immersive shopping, Amazon has introduced a new function of virtual fitting of glasses. Due to the innovation, buyers can try on sunglasses of such brands like Tommy Hilfiger, Lacoste, Hawkers, Polaroid and others.
At present time, more than 1,5 thousand frames with the possibility of virtual fitting are available on the website. As it was noted in the company, the service will allow with confidence choose a suitable frame with the possibility to consider the result before buying from different angles, reports buro247.
Meanwhile, the new feature is available only in Europe.