Residents of Khabarovsk witnessed a sensational event. The inscription “VK Video. The stars are closer than they seem." The projection, created using a powerful laser or spotlight, became the world's first advertisement broadcast on the Earth's natural satellite.
VK, a major Russian brand, beat out even Roscosmos, which had previously offered to advertise on its rockets. Using the moon as a giant billboard is an unprecedented step that usheres in a new era in the world of marketing.
The appearance of VK Video advertising on the Moon is timed to coincide with the month of humor on the VK Video platform and the premiere of the new show “Stars”, where famous personalities compete in humorous teams for the main prize - 20 million rubles. Mail.ru reports this.